= trade down) People sometimes make a purchasing decision based on brand loyalty. If you trade something up, usually a car or a house, you buy one that is of higher value than the one you had before. If you want to buy something, you need to find a shop that stocks it. If you shop around, you try different companies or shops to see which offers best value. 2 selling or marketing goods and services by phone 5 spend money 3 p honing people who have not requested a call in 6 a TV channel devoted to selling products 7 products that are bought and sold order to try to sell them something 8 has moved forward successfully 4 attempt to sell something by being very forceful or persuasive B Buying and selling A person’s purchasing power is the ability they have to buy goods, i.e.
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